Charming Lilac
Case Study
Custom Shopify theme and fulfillment automation for a fast‑growing candle brand. Reduced product discovery from 6–8 clicks to 2–3 and automated personalized label printing— saving ~4 minutes per order.
Overview
Charming Lilac needed a storefront that matched their brand and removed friction from shopping. Their out‑of‑the‑box theme made customers dig through menus and scroll endlessly. We designed a research‑driven theme focused on quick paths to products and streamlined checkout.
Challenges
- 6–8 clicks to find products; high bounce on mobile
- Manual label personalization during fulfillment (4 min/order)
- Theme performance and accessibility issues
Solutions
- Custom Shopify theme with research‑based IA
- Fulfillment webhook → print automation for personalized labels
- Performance budgets and a11y fixes baked into CI
Outcomes
- 2–3 click discovery to key products
- ~4 minutes saved per order in fulfillment
- Lower bounce and higher conversion on mobile